If you’re reading this article then the chances are you are already considering utilising social media marketing to help your business. To be honest, most businesses are already using social platforms like, Facebook, Twitter, Instagram and LinkedIn to help grow their businesses.
So here are some of the best reasons why social media can help grow your business.
Social media is popular, I mean really popular, as of March 2019 an average of 1.56 billion people log into Facebook daily. For the majority of businesses this is the starting point where they see the potential value social media can bring to their business. Being found on a variety of social media platforms helps your business get noticed, however, even more importantly, it gives the business exposure and the opportunity to build relationships with your potential customers. The nature of social media means that the people who engage with your business on social platforms have likely done business with you in the past and will likely share their experience with their friends on social media.
The real time nature of social media give your business the opportunity to engage in conversations directly with your customers. Communicating with your customers this way allows you to learn more about them and to collect their feedback, you can encourage them to share their thoughts, and ask questions to better understand them and how you can improve your service for them. Key to this is that you respond and engage with your customers, the best thing with using social media is that you can respond quickly to them without having to rely on email, calls or worry whether they have even got your message.
Alongside being an ideal arena to engage with your customers, social media gives you a platform to provide excellent customer service to them. You can publicly show how well you deal with your customers issues and ensure that no enquiry goes unnoticed.
You may be concerned that your organic social content can get lost amongst the noise of the latest trends and videos of cats! But there are still opportunities for you to get your content seen, one way is to take advantage of low cost paid advertising across social media platforms. Social media advertising is generally cheaper than other forms of digital marketing and can be tailored to very specific audiences. Used properly, paid social media campaigns can provide a cost effective and impressive source of lead generation.
Social media sites are becoming a larger influence for people to find out more information and learn about a business. This is because businesses can publicise the most up to date information about their products, services, latest company or industry news. Most importantly however, this is where your customers share their reviews and experiences of businesses, the good the bad and the ugly! Ensuring you have an up to date and well managed social media presence is important to help make sure your business is shown in the best light it can be.
The introduction of social media has changed how businesses have better utilised email marketing. By sharing your email marketing campaigns across social platforms you can share your content to a new audience, generating further interest and new methods of communicating with customers.
With its extensive reach and flexibility, there are very few businesses that can’t benefit from having a social media presence. If you’re not sure where to start Digital Marketing Consultancy are here to help. Take a look at our range of marketing services or say hello and contact Digital Marketing Consultancy for help.
Take a look at some of our other latest news articles, you are sure to find some more useful information to help you with your digital marketing.