Take a second to think of a brand. Got one in mind?
I bet you are thinking about Apple, Google, Amazon or another global giant. Naturally, you would do, afterall these are some of the world’s most recognisable brands.
If you are a new startup or small business, you may not have given your brand much thought. If that is the case, don’t worry, i’m sure you have been busy! But the time to start building your brand is now!
This is why the branding experts at Digital Marketing Consultancy have put together this article to show you why branding your small business is important.
According to the dictionary a brand is simply a ‘kind, grade, or make as indicated by a stamp or trademark‘. In laymans terms a brand is not just limited to a particlular make or product, a brand can be a product, service, company or individual. Branding covers everything, for example, Apple is a brand, and so is their products, the iPhone.
That said it takes more than a product, service or company to make a brand. A brand is made up of the following elements:
At the start of a brands life it projects a chosen image, but making sure that it stays that way requires a lot of time and effort. To become successful over time a brand needs to remain within the guidelines of its initial image and desired reputation. The easiest way to ensure the brand remains close to the desired reputation is to remember that your actions and what others say about you builds your brands reputation.
Managed sucessfully a brand can easily allow you to connect and communicate with your customers. If a brand is carefuly managed and nurtured it can help deliver the following benefits:
Having worked with a number of brands, both new and existing, the freelance experts at Digital Marketing Consultancy understand that creating a brand can be overwhelming. That is why we have put together the below guide to help you take the first steps to building a brand for your business.
Whether it is a brand new idea or you want to breathe some life into an existing brand, the expert freelancers at Digital Marketing Consultancy are here to help you build your businesses brand. We can help build you some brand guidelines and help roll this out across all of your marketing materials including vehicle liveries, wesbites and packaging.
Take a look at our freelance branding services or say hello and contact Digital Marketing Consultancy for help.
Take a look at some of our other latest news articles, you are sure to find some more useful information to help you with your digital marketing.