The Importance Of Branding Your Business

Take a second to think of a brand. Got one in mind?

I bet you are thinking about Apple, Google, Amazon or another global giant. Naturally, you would do, afterall these are some of the world’s most recognisable brands.   

If you are a new startup or small business, you may not have given your brand much thought. If that is the case, don’t worry, i’m sure you have been busy! But the time to start building your brand is now! 

This is why the branding experts at Digital Marketing Consultancy have put together this article to show you why branding your small business is important.

The First Thing To Understand Is, What Is A Brand?

According to the dictionary a brand is simply a ‘kind, grade, or make as indicated by a stamp or trademark‘. In laymans terms a brand is not just limited to a particlular make or product, a brand can be a product, service, company or individual. Branding covers everything, for example, Apple is a brand, and so is their products, the iPhone. 

That said it takes more than a product, service or company to make a brand. A brand is made up of the following elements:

  • The name of the product, service or company.
  • It’s logo.
  • Other associated visual elements like imagery, colours and fonts. 
  • The philosophies, beliefs and values behind the product, service or organisation. 
  • The overall image and reputation.

At the start of a brands life it projects a chosen image, but making sure that it stays that way requires a lot of time and effort. To become successful over time a brand needs to remain within the guidelines of its initial image and desired reputation. The easiest way to ensure the brand remains close to the desired reputation is to remember that your actions and what others say about you builds your brands reputation.

What Are The Advantages Of Branding?

Managed sucessfully a brand can easily allow you to connect and communicate with your customers. If a brand is carefuly managed and nurtured it can help deliver the following benefits:

  • Improve customer recognition.
  • Create a competitive edge over your competitors.
  • Builds trust.
  • Inspires customers and employees.
  • Helps to retain existing customers and to attract new ones.


So How Do You Build A Brand?

Having worked with a number of brands, both new and existing, the freelance experts at Digital Marketing Consultancy understand that creating a brand can be overwhelming. That is why we have put together the below guide to help you take the first steps to building a brand for your business. 

  1. Understand your product / service insde and out, if someone asks you any question about it you need to be able to confidently answer them. 
  2. Know your customers and your competitors.
  3. Focus on where you want your brand to be positioned and create some simple guidelines to help maintain your desired reputation.
  4. Decide on a distinct name and meaningful slogan or strapline.
  5. Design your logo, colours and font.
  6. Apply your new branding across your business including, business cards, website, brochures etc.
  7. Keep continuity throughout all aspect of your marketing including, website, social media accounts, print adverts and merchendice.
  8. Think about using employees and loyal customers as brand ambassadors.

Are You Ready To Build Your Brand ?

Whether it is a brand new idea or you want to breathe some life into an existing brand, the expert freelancers at Digital Marketing Consultancy are here to help you build your businesses brand. We can help build you some brand guidelines and help roll this out across all of your marketing materials including vehicle liveries, wesbites and packaging.

Take a look at our freelance branding services or say hello and contact Digital Marketing Consultancy for help.

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